As with the women's World Cup, it is focusing on grassroots ticket campaigns, bringing in families, schools and the growing numbers of amateur senior players.
Prior insisted he was not yet looking to the World Cup, which starts on 19 February, and was focusing solely on helping England level the one-day series against Australia.
However, Borthwick revealed he had spoken to Johnson and the 2003 World Cup-winning captain had reminded him of the importance of focusing on the challenge ahead.