You can come up with what you think is a brilliant idea, one that can be supported by research and stand up to focus testing, one that can be logically extended or tweaked to work in multiple situations across a good length of time.
Brignull says too much focus on testing can take away from the focus on developing a respectable and high-quality brand.
The result of the focus on testing cancer drugs on all patients is painful trial and error.
That takes creativity at the very least, not a laser-like focus on testing.
And since there is going to be a focus on testing and experimentation, is it possible that we might see a Mythbusters parody this season the way previous seasons have seen Mad Men parodies and the spectacular Glee parody?
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Time and again Gates has changed course, shifting from a focus on small schools initially, to testing and a focus on teacher compensation more recently.
He also beefed up the sales force to allow engineers to focus more on testing and less on paperwork.
Our focus has been testing parts on the car, but I've been able to get the set-up more to my liking.
In the Protein Sciences quality control labs this week, the focus is on testing the company's traditional, seasonal flu shot -- FluBlok -- and making sure all the documents are in line should the FDA and other agencies have any questions.
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Steve Shannon, vice president of marketing for Hyundai's American division, says that while Hyundai has used focus-group testing to help it select and shape its Super Bowl ads for several years this year it went even further and put its two big game spots through an additional focus group test that was done online.
According to the congressional newspaper The Hill, Democrats had chosen the slogan to address the party's "messaging problems" after testing it in focus groups along with a number of alternatives.
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Your focus will mainly be on performance testing and developing performance measurement test tools.
I've been testing the Xbox 360 with a focus on nongaming apps, and it's clear that Microsoft is serious about them.
At the Wayne Assembly Plant, where the Focus is built, Ford imposed a rigorous testing process that James Padilla, head of Ford's North American operations, used to turn around Jaguar's quality.
Research communities are fast replacing the focus group as the preferred method for discovering or testing new products concepts.
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The solution: more testing by the independent group and a focus on changing the future instead of focusing on the past.
TechStars helped us direct our focus on creating MVPs (minimum viable product) when testing new features.
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The Internet is much more effective at testing offers and ad creative than a contrived focus group.
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The focus of the appeal is expected to be on the testing procedure with officials from the International Olympic Committee laboratory likely to give evidence.
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The company says it will continue to focus on margin-expanding sales like mobile connections, broadband and TV connections, which it began testing in the North American market last year.
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