Everyone will teach you to focus on goals, but successful people focus on the journey and celebrate the milestones along the way.

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My one line summary of the video is this: Enjoy the journey, focus on the moment, and simplify your life to get to that state.

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For marketing and sales activities to be effective, companies need to focus on those points in the decision journey where they can be most successful in influencing those decision makers.

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And one thing is certain: Your future enterprise journey needs to start today, and the start of the journey is a focus on innovation.

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The continuing chapters focus on more constructs to understand evolving social commerce, such as the dynamic customer journey, the psychology of engagement, and the user experience.

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That means start small, focus on bootstrapping and take steps to lengthen your financial runway so you can last the journey.

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Buck that practice and focus instead on the outcomes you are trying to achieve and you will see that your initiative is a journey, in which a few turns might be necessary to achieve your goals.

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