This idea is definitely causing me to reflect on my own company, to think about whether our focus is as firmly centered on delighting the customer as it needs to be.

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Penney be able to succeed where others have failed, or will it soon realize that to succeed it needs to focus on a particular customer segment?

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It's likely to be a challenging and uncertain year ahead and so we will continue to focus on the customer and adapt the business to their needs.

BBC: Walmart