Kodak, which is currently operating under Chapter 11 of the federal bankruptcy code, said it wil focus on brand licensing and seek licensees in those areas.
In the same way that a musician stays loyal to his fans after making it big, Vesterbacka credits the success of Angry Birds to two simple tenets: Focus on the brand and focus on the fans.
Sticking to the entertainment category, but scaling down a bit in screen size, let me move on to another brand that, because of the laser focus on its brand idea, remains on the consumer hit list, Mad Men.
The company has maintained a laser focus on its brand since day one and Apple-ness is inherent in everything it does.
The earnings strategy for Winston, therefore, is to focus on its luxury brand going into fiscal 2012.
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The gross revenues of MLB have quadrupled since and the focus is on building brand and driving revenue.
Instead of chasing ratings, Salata and Logan plan to focus their attention on brand-consistent programming and hope better ratings will follow.
Sharpening its focus on the main brand, the company stopped producing Buell motorcycles and sold Agusta, an Italian motorcycle maker acquired in 2008.
The rebranding announced Monday comes as The New York Times Co. looks to focus on its flagship brand and expand its presence overseas.
President Mike Edwards said selling Paperchase would strengthen the company's balance sheet and allow it to focus on "revitalising the brand".
There are numerous companies that focus on say, social media brand monitoring and audience analysis.
One response to this problem has been to focus conservation brand-making on species that need greater attention.
Ralph Lauren also discontinued its Rugby brand to focus on more profitable brands.
The folks at Pixar decided that its brand would focus on clever stories and beguiling characters appealing to children, and the children in all of us.
As the interaction between smartphones and tablets increases, with matching operating systems and the capacity of sharing applications and data across platforms, consumers will begin to focus on OS rather than on brand.
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Brignull says too much focus on testing can take away from the focus on developing a respectable and high-quality brand.
The retailer also plans to revamp its focus on product designs to elevate its brand image.
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The first step in this endeavor is to sharpen the focus on the idea on which the brand is based and which prompted loyalty.
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For a relatively new fashion brand, this focus on China just goes to cement the fact that the Chinese consumer is an important market segment for the fashion and luxury sector.
What the Mets need is an owner with deep pockets who can focus on turning the team into a strong brand with integrity.
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Of course, this process never really ends: Continually focus on how best to optimize your personal brand, keep making those connections and always ensure that what people hear about you is authentic and on message.
When Hirai became CEO last year he vowed to return the PlayStation manufacturer to profitability by cutting 10, 000 jobs while shifting the company away from its struggling television brand and toward a focus on video games. smartphones, and cameras.
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Yet again, the focus was on the customer and not the Microsoft brand.
If it regularly chooses to be opportunistic in the here and now and focus on its long term perception later, the brand will permanently lose its luster.
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They tend to focus on its tactical traits and refuse to regard the brand as an organism of sorts.
First, far too many entrepreneurs focus too much on product development without thinking about building a brand.
While the car models have changed in style over the years, the relentless focus on precision engineering has remained the driving force behind the brand's success.
Hand noted that Minor League Baseball will be looking to add staff to accomplish its goals with Project Brand, and will have a particular focus on research and analytics in the near term.
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Now Jabil hopes to expand by acquiring factories as brand-name manufacturers sell them off to focus on design and marketing.
When I started out building the Robert Redd brand, I knew that I wanted to focus on the spirit of generosity as it related to bringing people pleasure.
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