No doubt the top dogs at Disney hope the renewed focus on movie magic will mean magic for the resort that executives have admitted is not up to brand standards.

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Those four magic words shift the focus from what you want to communicate or accomplish to finding out what they want and need from you.

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In general, they tend to focus on a menagerie of what I would call secondary factors, while missing the foundational importance of the Magic Formula.

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My focus was just to do the best I could for now and move on to the world championships and make some magic happen there.

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