The FOA said it would consult with its members before making a formal response to the fire service.

BBC: West Midlands Fire Service jobs 'threatened by changes'

The Fire Officers' Association (FOA) says the service wants to change the employment terms including reducing working hours and expenses allowances.

BBC: West Midlands Fire Service jobs 'threatened by changes'

Wharton FOA began the project about five months ago and has so far garnered 175 responses from advertisers, agencies, media companies, marketing research firms and academics.

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