Morris the Cat, mascot for 9-Lives cat food, generated publicity by flying first class.

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He stopped flying first class.

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Of course, no matter how opulent the cabins get, the best part of first-class flying may be off the plane.

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AirAsia's competitor, Malaysia Airlines, started flying last year year with child-free first class cabins as well as a child-free upper deck economy section on its A380 service.

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He insists on flying coach (his wife once sent him a drink from first class), and his office at the headquarters of Kaiser-Francis Oil, crammed with teetering stacks of papers, is fit less for an oil tycoon than for a math professor.

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Flying economy or maybe even business class is good enough for us, thanks, but first class definitely does get you major privileges.

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