Some feel asking attorneys to add predictive coding tools to their technology tool belt is like asking them to fly jet airplanes instead of drive cars.
The tool computes many of the answers "on the fly" by grabbing raw data from public and licensed databases, along with live feeds such as share prices and weather information.
The result should be on-the-fly brand research that enables you to re-craft your messaging mid-campaign as well as giving you a tool to focus the keyword lexicon, or banner and display spend.