Adding to the frustration: false albacore are really fun to catch on a fly rod.

FORBES: Scenes from the 2010 Montauk Redbone Fishing Tournament

But they were fish, and they were loads of fun on a fly rod.

FORBES: Fishing In New York City After Hurricane Sandy

After a morning spent making graceful casts with a two-handed fly rod, Peter C.

FORBES: Catch and Release

L. Winston Company, one of the hallowed brands in fly rod manufacture, was for sale.

FORBES: Tom Morgan: Tragedy and Triumph

Sometime around 1969, he made his first fly rod.

FORBES: Tom Morgan: Tragedy and Triumph

The 5-pound "pink" salmon, no great shakes in these parts, is quickly returned and we resume trolling, two rods on outriggers to the sides, a fly rod in another holder "bucktailing" behind.

FORBES: Magazine Article

Or a fly rod.

FORBES: Finally, An Online Sports Gear Review Site That's Critical and Expert

And those who want to shop in cyberspace will enjoy enhanced search engines that will help track down favorite items, be it a fly fishing rod or a business suit.

CNN: Internet World '96 forecasts a brave, new cyberworld

By doing this, rod-makers shrewdly appealed to the way most fishermen road-test a rod: in a fly shop parking lot, where, inevitably, they try to cast as far as they can.

FORBES: Tom Morgan: Tragedy and Triumph