First, Microsoft needs to incorporate on-the-fly transcoding into Windows Media Player.

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Others are clueless and besieged by new-media providers--some legitimate, some fly-by-night--clamoring for their attention.

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"In the old days, you'd buy some tv and print media and stack 'em high and let 'em fly, " said Debra Sandler, chief consumer officer for Mars Chocolate North America.

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For the past few days, everyone from Twitterville to the mainstream media has been abuzz about the Kevin Smith too fat to fly incident.

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He added St George's Day events were organised throughout England and the Department of Media, Culture and Sport had instructed councils and other public bodies to fly flags on 23 April.

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So now if Media Center can play the file, it can also convert it on the fly to a format that your extender supports.

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Our teams monitor social media to get feedback from our customers in real time, allowing us to make on-the-fly adjustments as needed.

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