The result should be on-the-fly brand research that enables you to re-craft your messaging mid-campaign as well as giving you a tool to focus the keyword lexicon, or banner and display spend.

FORBES: Ditching the TV Ad and Taking the Google Road to Brand Promotion

The brand new, redesigned Fly Delta app for iPhone was also released today with the ability to book tickets and other features including integration with Passbook and iPhone 5 features.

ENGADGET: Delta introduces Fly Delta app for iPad, iOS 6 Passbook integration