With the backing of Minneapolis financier Irwin Jacobs, McKinnis is producing the Wal-Mart FLW Tour.
FORBES: No urinating on-camera, please
General Mills is putting the Wal- Mart FLW Tour's angler of the year on a Wheaties box this fall.
The duo also won rods and the opportunity to fish with the pros in an event on the FLW Tour, named for legendary bass-boat maker Forrest L. Wood.
WSJ: A College Championship That's a Different Kettle of Fish
David Fritts, who occasionally sneaks a chew of Red Man from the leg pocket of his hip- waders, shed 60 pounds last year after urging from Wal-Mart FLW Tour organizers.
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