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If it experiences fluctuating demand, we may recommend it be housed in a public cloud environment that provides the best economics and required elasticity.
FORBES: CenturyLinkVoice: Public, Private, Hybrid: Why It Takes All Types To Answer 'What is Cloud?'
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If young firms are to survive near-terminal mistakes, or fluctuating demand, they need to be able to reduce staff costs quickly and cheaply when necessary.
ECONOMIST: European entrepreneurs
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Suppliers might do likewise, if their customers face fluctuating demand.
ECONOMIST: Firms and their suppliers
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In the process, customers are hoping to eliminate wasted energy and utilities are aiming to get better information on fluctuating electricity demand.
FORBES: GE Picks First Dozen Smart-Grid Ecomagination Winners
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The ultimate point of smart grids, however, is to allow dynamic pricing, with electricity charges fluctuating in response to demand.
ECONOMIST: Utilities are getting wise to smart meters and grids