As the value flowing from user data has a ripple effect on all the sides of business models, users become part of business operations, thereby blurring the line that used to separate consumption from production.
Water is much more efficient than air at absorbing heat and so even with tiny amounts of liquid flowing through the system the researchers saw a significant effect.
Once you leave Franklin Street and enter the 18th century former textile factory that contains Aire Ancient Baths, you get an instantly lulling effect from candlelight, soft music and water flowing from a fountain originally part of a 16th century palace in Granada.