And while the new Zip drive -- like its 100MB older sibling--lacks compatibility with 1.44MB floppies, it is compatible with the approximately 100 million 100MB Zip disks that have already been sold.
"Floppies and memory keys have their place, but they don't have anything like the capacity or flexibility of a hard drive so are unable to meet the demand for more and more storage capacity in consumer devices, " said Mr Larsson.