Options traders are flooding AAPL with call volume today.

FORBES: Apple Call Volume Spikes Ahead of iPhone 5 Reveal

The shift that changes the equation is the sheer volume of content flooding the web.

FORBES: Humans Vs. Robots: Who's On Top?

With everyone replying to everyone, the volume of email for a single message can easily reach the triple digits, flooding email boxes and wasting time.

FORBES: Zero Email Has Zero Chance, But How About An Email Diet?

Firefighters have used two high volume pumps to clear water from the A34 in Staffordshire which had been closed for two days due to flooding.

BBC: A34 at Meaford reopens after flooding