Insurers offer hundreds of different Medicare Advantage plans around the country, and they floodTV airwaves each fall with commercials during the annual open enrollment period for the popular plans.
Ad-skipping is likely to increase, as DVRs flood the mass market thanks to plummeting prices and increased bundling from pay-TV operators seeking a competitive advantage.
So, financial news that used to be an evening TV wrap-up of five or eight blue chips and an index has turned into a flood of data only specialists need to know.