In a sea of floating voters much depends on a party having appealing leadership.
Mr Fong possesses the sort of blandness that could play well with floating voters.
Before hitting town, the Tories send out invitations to people identified as floating voters.
Most floating voters do not oppose Mr Koizumi's reform ideas so much as his failure to carry them out.
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But the party is targeting floating voters in marginal constituencies, and thinks it will do especially well in them.
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It gives the alliance an issue around which it can rally floating voters.
And it is hardly the sort of message that is going to galvanise Labour supporters or win over floating voters.
It has already started to use this advantage to influence floating voters.
In a pre-recorded BBC interview, Mr Blair dismissed any suggestion that Labour had to choose between targeting the party's core supporters or Middle England's floating voters.
And around these we had shifting opinions and floating voters.
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The one most likely to appeal to floating voters is Elizabeth Witmer, who pushed through labour and health reforms under Mr Harris, but now promises a more compassionate government.
But floating voters arrive at the Alliance by elimination.
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Paperwatch: Jackie Ashley writing in The Guardian likens possible contender Kenneth Clarke to the late Mo Mowlam in terms of his popular appeal and warns Labour that he could well be the one to pull in the votes of "floating voters, disaffected ex-Tories and disillusioned ex-Labour voters".
What is new is the arrival of a group of floating middle-class voters who swing between parties depending on how they perform, not on promises of rewards for their particular group.
As has been widely noted, much of the electorate seems locked into one side or the other in this campaign, and the share of voters truly undecided or still floating between the candidates isn't large.
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