That familiarity has driven a "flight to quality" with consumers opting for the value that comesin owning garments that will last from season to season, she said.
And Rodgers is sure his second-placed Swansea's "possession with penetration" mantra is best when the pressure comes on for a place back in the top-flight.
The airlines' cry for help comes on the heels of US Airways Group's announcement that it will remove in-flight entertainment systems on domestic flights starting in November.