These companies are flexible, quick to switch designs and marketing patterns to meet the demands of changing fashions around the world.

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Your marketing plan must be detailed yet flexible.

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Although the need to collect sales and customer data was a top priority, the company knew they would eventually need a flexible application to help with other business activities such as marketing and customer support.

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Industry groups, such the Direct Marketing Association, want the bill to be more flexible, suggesting that Web site operators have the ability, for instance, to provide parental notification, rather than get parental consent so a business can respond directly to a child's request.

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"At CES last year, we introduced ourselves to the US market, promising that we would make significant progress within the year, and we have delivered on that promise with new customers, innovative new capabilities and the most flexible and commercially attractive payment platforms available today, " said Stephen Petheram, Marketing Director at PayWizard.

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More than 20 million flexible plastic displays are on the market today, according to Sriram Peruvemba, vice-president of marketing for E Ink, the company that developed the low-power display technology for the Amazon Kindle and many other e-book readers.

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BMW's DriveNow programme, and all its customers' schemes, are part of broader efforts across the world aimed at offering "flexible mobility solutions in cities", according to Ian Robertson, BMW management board member in charge of sales and marketing.

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