Across the road from Chopard in Fleurier is the small workshop of Michel Parmigiani.

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You can see high mech up close at Chopard's factory in Fleurier, a two-hour drive from Geneva.

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"Ten years ago we used to worry about what the Japanese were doing, " says Eric Broulis, the technical director at Fleurier.

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The Cartier Roadster, the Pirelli P Zero and the Parmigiani Fleurier Bugatti Type 370 have also been coveted among enthusiasts.

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Hublot showed off its newest Big Bang Ferrari and Parmigiani Fleurier showed its new Bugatti Vitesse titanium watch and the Bugatti Super Sport watch in rose gold.

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