Detroit's fleet sales strategy was a branding blunder.

FORBES: Magazine Article

Singapore Airlines said the orders will also help maintain its strategy of keeping a young and modern fleet, with the A350s ultimately replacing older Boeing 777 and Airbus A330 jets on medium- and long-haul routes.

WSJ: Boeing Gets Orders for Stretched Dreamliner

She said the review pointed up a "very, very serious picture of an organisation that has no proper management responsibilities allocated for things like its communications, its fleet and doesn't have any proper plans for its strategy, its human resources or its basic information technology".

BBC: News Online