But with an official investigation underway, even a flat denial from Wahid's office won't still the rumors.

CNN: Newsmakers

Of course, Apple's flat denial of the far-fetched story didn't stop technology writers and others on the internet from having fun with it.

CNN: Steve Jobs ninja story won't die on Web

But the National Bullying Helpline's chief executive, Christine Pratt, contacted the BBC to say a flat denial sent out the wrong message and she would expect Downing Street to follow "due process" and look into complaints.

BBC: Cameron calls for inquiry into No 10 bullying claims