The average of Trefis member forecasts for Content Acquisition Cost (As % of Revenues) indicate an increase from 14% in 2010 to 14.3% by 2016, compared to the flat baseline Trefis estimate of around 13% over the Trefis forecast period.

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Above, the average forecast of Trefis members for mobile phones EBIT margin for emerging markets indicates that margins will stay flat at around 12.5%, compared to the baseline Trefis estimate of a decrease from 10.5% in 2010 to 7.5% during the same period.

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