Now, as chief executive of Applied Materials (nasdaq: AMAT - news - people ), the biggest pick-and-shovel maker for the semiconductor and flat-panel display industries, Splinter, 56, wants to forge a sunny-side-up version of Moore's Law.

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Now, as chief executive of Applied Materials, the biggest pick-and-shovel maker for the semiconductor and flat-panel display industries, Splinter, 56, wants to forge a sunny-side-up version of Moore's Law.

FORBES: Magazine Article

The idea of bending over to pick up a virtual tennis racket in front of that 50-inch flat screen in our living room makes perfect sense to us.

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If all car firms in the world ran flat out, they could produce 68m cars a year (including other light vehicles such as pick-ups and sport utility vehicles).

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