To get creative in challenging light, a built-in pop-up flash supplies extra lighting when capturing images in low-light situations or to provide a fillflash to eliminate shadows.
For every thousand people who watch a Flash clip online or fill out an online Adobe Acrobat Reader tax form (without paying), there's a Web programmer or graphic designer who paid several hundred dollars for the right to create that digital content using Adobe's multimedia production and editing tools such as Flash, Acrobat, Illustrator and Photoshop.
It can apply HDR to photos and videos through near-immediate exposure bracketing, but it can also produce natural-looking flash images by combining the lit photo with an unassisted shot to fill in missing detail.
Hotels that are racing to fill up their remaining rooms will often woo travellers with mobile-only flash sales, typically discounting rates 10% to 40% from other online sites.