Its original aim was to, in effect, create flash mobs at participating businesses which would offer a coupon for a short time, usually 24 hours.

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Cordaptive combines niacin, an already approved heart medicine, with a new drug that alleviates niacin's main side effect, hot-flash-like flushing.

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But it was going to be combined with a new drug that would ease niacin's main side effect: profound flushing, almost a hot flash, that is so unpleasant that patients choose not to use the drug.

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