We are made to feel that unless we have a suite of apps, continually Tweet, engage in Facebook conversations, have a fully interactive website, arrange crowd sourcing and flash mobs we are failing as marketers.

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Rohrer built the application and stored the only copy on a flash memory drive, which he showed to the GDC crowd.

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The crowd were, by now, almost silent, seeking a flash of inspiration from their man where none was forthcoming.

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