With this turnabout, many designers began converting Flash-based websites (especially ad-supported ones) to HTML5.

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Greystripe makes this possible by converting Flash ads (which the devices do not currently support) into the competing HTML5 format.

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Shoehorning Flash onto mobile phones by converting them to HTML5 is ambitious.

FORBES: The Skyfire misfire highlights a larger problem

Hawkins' firm is converting games built for mobile phones into Flash versions that run online, and adding MochiAds to sweeten the results.

FORBES: Casual Games, Hard Money