Similar in size to a standard USB flash drive, Tiki's cable-free design allows it to plug directly into your laptop's USB port for instantaneous setup.
Other advantages include a lighter magnesium alloy body, an NX power pin-enabled hot shoe for adding an external mic or flash, and a new micro-USB trigger cable.
They'd been commissioned to create 10-second "interstitials"--quick ads meant to flash a logo and help establish a brand--for a newly conceived cable channel.