The rebranding announced Monday comes as The New York Times Co. looks to focus on its flagship brand and expand its presence overseas.
Though flagship brand Marlboro actually increased its share slightly to 43.6 percent of the shrinking U.S. market customers still bought 5.5 percent fewer packages.
Although the flagship brand, Pepsi-Cola, has always been second to Coca-Cola, the Frito-Lay division is ten times larger than its largest competitor, Diamond Foods, Inc.
Pepsi, the flagship brand of PepsiCo, is the second most popular soft drink brand worldwide and trails only Coca-Cola in terms of sales.
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Its flagship brand is losing steam, having given away 2nd place in the cola rankings to Diet Coke and, as of the last quarter, reported a 3% sales decline on a 7% decline in net sales (yielding a 16% drop in operating profit for its Pepsi and Gatorade businesses).
In addition to its flagship Pepsi brand, the company is behind Gatorade, Frito-Lay and Quaker Foods.
San Francisco-based clothing retailer Gap Inc. has rolled out a new logo for its flagship Gap brand online and the switch is drawing heavy criticism from consumers.
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The airline, named after his flagship beer brand at United Breweries, has been grounded since late 2012 after failing to pay employees and canceling a number of flights.
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The Company produces, markets, distributes and sells an extensive portfolio of alcoholic beverages including its flagship beer brand, Tusker Beer and spirits such as Baileys, Smirnoff and Black Label.
The impressive new temple of Apple products is meant to be a flagship of the brand.
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In 1992 Joyce Boutique opened its much-hyped flagship store in a brand-new Hong Kong office block.
British audio equipment manufacturer Focusrite has launched a brand new flagship portable audio interface: Forte.
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Our flagship brands include SHEETROCK Brand gypsum panels and DUROCK cement board, which are recognized around the world.
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With Four Seasons Hotels and Resorts headquartered in the city, the sleek, contemporary structure, with a signature restaurant by star chef Daniel Boulud, is set to be the new flagship for the international brand.
The result was vehicles such as the Ford Five Hundred--a high-quality but ho-hum-looking sedan that was supposed to be the brand's new flagship.
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Yacht clubs are popping up along with super-luxurious shops, like the Louis Vuitton Island Maison, a flagship boutique of the ubiquitous luxury brand housed in its own floating pavilion.
Marimekko, the midprice Finnish home-furnishings brand whose Fifth Avenue New York flagship is filled with its cheerful pop-art prints, paved the way in the U.S. for high-end Scandinavian textiles, says Ms. Essner.
The company won't give up on old lines, like its flagship (and sugar-loaded) Pepsi-Cola brand, even if it has been plagued in recent years by slow growth.
Their models range from Hyundai's new flagship, the Grand Santa Fe - which marks the brand's entry into the market for large, luxurious sports utility vehicles - to Kia's Provo concept, which is gunning at the quirky Mini.
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