Just as homebuilders uses fancy signs, flags, elaborate ads and model home decorating to further its brand and appeal to as many buyers as possible, sole proprietors and small business people wear their brands on their foreheads, promoting their web sites, posting in social media, talking with their clients and glad-handing at networking events.
With flags flying at half-staff and ambulances racing through campus streets, the telltale signs of the tragedy still were evident more than a week after Katrina devastated the area.