Councilman Jared Rice said the flag now symbolizes "a brand of politics that's very offensive to a lot of people in America and a lot of people in New Rochelle, " which is more than 60 percent Democratic.

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Sharing also extends this value in the arena of brand building because sharing helps advertisers flag the conversations they should be tuning in to.

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As well as that brand, it owns the Churchill, Green Flag and Privilege insurance brands and has more than four million motor insurance customers and a similar number of home insurance policies.

BBC: Direct Line sign

If Ms. Patrick is the first to see the checkered flag next Sunday in Daytona, she forever transforms the legitimacy of her brand as a professional auto racer.

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