Television fixed its attention on the action within the ropes.

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This is important, because television production is a fixed-cost business.

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But with NTL due to change its name to Virgin Media next year, NTL also has UK commercial broadcaster ITV in its sights as a takeover target, part of its plans to offer television as well as broadband, fixed-line and mobile telecommunications services.

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The sight of small white figures endlessly regrouping, wandering about, pondering the light, all seen from one fixed angle, made poor spectator sport and even worse television.

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