But for any given store, falling revenue on a fixed cost base translates to significant pressure.
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Mr Kuchma is under growing pressure to get things fixed.
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Moreover, as investors chase stock returns, they are dumping fixed-income products, which will likely put pressure on interest rates.
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This complementarity has been accompanied by a number of alliances of convenience, most notably in resisting pressure from the rich world to agree to fixed targets for limiting carbon emissions.
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Its pressure may have swayed Hong Kong's banks to phase out fixed interest rates on deposits, and stockbrokers to end their cartel in commissions.
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