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The site covers a wide range of activities and products in the outdoor industry: skiing, backpacking, camping, climbing, running, outdoor technology, fishing, and vehicles.
FORBES: Finally, An Online Sports Gear Review Site That's Critical and Expert
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Since it was founded 18 months ago, Medida has deployed its technology in a fishing videogame launched by Japanese company XaviX at the recent Consumer Electronics Show in Las Vegas.
FORBES: Magazine Article
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Although improvements in technology and a greater number of fishing boats could account for some improvement, the scientists said it could not account the all of the increases.
BBC: Egyptian farmers (Getty Images)