We know parents and children are learning every day and Fisher-Price is here to help.
FORBES: Fisher-Price On Connecting With Moms In The Digital World
The earlier recall, on August 2, covered 1.5 million toys marketed by Fisher-Price's preschool division.
CNN: Mattel CEO: 'Rigorous standards' after massive toy recall
Fisher-Price and the commission issued statements saying parents should keep suspect toys away from children and contact the company.
This question helped drive the brand refresh that Fisher-Price launched this year.
FORBES: Fisher-Price On Connecting With Moms In The Digital World
We spoke with Lisa Mancuso, SVP Marketing at Fisher-Price, to better understand how the 83-year-old brand is maintaining its awareness with young Moms.
FORBES: Fisher-Price On Connecting With Moms In The Digital World
Allmark said the recall was troubling because Fisher-Price has had a long-standing relationship with the Chinese vendor, which had applied decorative paint to the toys.
Mattel issued a safety recall for 1.5m of its Fisher-Price toys (1m of which are in America) because they may contain hazardous levels of lead paint.
The problem with the recalled toys was detected by an internal probe and reported to the Consumer Product Safety Commission, David Allmark, general manager of Fisher-Price, told The Associated Press Wednesday.
These insights informed our brand refresh, which included modernizing the Fisher-Price positioning and tag Joy of Learning that celebrates the discoveries of early childhood and the link between play and learning.
FORBES: Fisher-Price On Connecting With Moms In The Digital World
Other segments include Fisher-Price Brands and American Girl Brands.
FORBES: With A 33% Earnings Surprise, Mattel Isn't Playing Games
Allmark said the company would use this recall as an opportunity to put even better systems in place to monitor vendors whose conduct does not meet the standards of Fisher-Price parent Mattel.
Its inks have been used by Fisher-Price to make Sesame Street posters that squawk, yapping Happy Meal boxes for McDonald's and an inflatable radio from Toys "R" Us that has no buttons or dials.
How relevant is Fisher-Price to Generation Y Moms?
FORBES: Fisher-Price On Connecting With Moms In The Digital World
Fisher-Price, which I remember as the maker of all things magically miniature but wonderfully life-like (that brightly-colored farmhouse, the chunky airplane, and the car parking lot with elevator were my favorites), is fully in the app business.
FORBES: Parents: Give Your Kids A Placemat Instead Of An App
Mattel is the parent company of Fisher-Price.
CNN: Mattel CEO: 'Rigorous standards' after massive toy recall
Next, founder and President Michael Wood and his vice president of product development, Fisher-Price veteran Eric Shuler , run the concepts by an educational advisory board mostly professors of education and childhood development which sometimes puts the kibosh on ideas.
Dora the Explorer and Diego characters were also included in the latest in a string of safety recalls of Chinese products came from Fisher-Price, which said it was asking for a voluntary return of almost 1 million toys.
In negotiating details of the recall, Fisher-Price and the government agreed to withhold details from the public until Thursday to give stores time to get suspect toys off shelves and Fisher-Price time to get its recall hot line up and running.
Next, founder and President Michael Wood Michael Wood and his vice president of product development, Fisher-Price veteran Eric Shuler Eric Shuler , run the concepts by an educational advisory board mostly professors of education and childhood development which sometimes puts the kibosh on ideas.
We know more than a few preschoolers who seem more adept at technology than their still-trying-to-figure-out-the-VCR parents, but if for no other reason than the flashy colors, we think more than a few kids might dig Fisher-Price's new Kid-Tough digital camera and "FP3" player.
ENGADGET: Fisher-Price unveils Kid-Tough camera and music player
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Fisher Price-like versions to be sure, but still based on actual weapons.
The stock took a dip after a not-so-merry Christmas forecast and a report that third-quarter sales of Fisher Price toys were weaker than expected.
We wanted to capture share of wallet of the same parents Disney, Nickelodeon and Fisher Price were selling to, but doing so would inevitably put us head to head with the 800-pound gorillas in our space.
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