Through four NBA seasons, the former UCLA Bruin is already a two-time NBA All-Star, and his fashion sense is always a hot topic (Hello fish lure shirt and red-rimmed glasses?) The only question about this new Westbrook-Jordan Brand connection is how long it will be until we see these Jordan roller skates for sale to the public.

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The lure of digital fish is apparently a strong one.

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There is a picture of it on the corkboard in his room, the fish in the net, the lure bristling in its crude mouth.

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The first lure has barely pocked the water when a fish strikes.

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