And so Gina Rinehart, for all her personal wealth, is not a particularly big fish in the pond of Australian mining.
For Qian Hu, the key lies in keeping the fish healthy in the first place: "A disease that causes no problem in the fish pond can bloom into the open during travel and cause most or all of the fish to arrive dead, " says Yap.
But given the volumes now, Ford can no longer be treated as a small fish in a big pond.
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However the greatest stir, of course, was provoked by Peter Robinson's suitably self deprecatory account of his inadvertent plunge into the Koi carp fish pond in his back garden.
When he became the face of the Broncos in 1983, a huge fish in a small sports market pond, he became the most locally scrutinized athlete in America.
In his home village, an hour from Dushanbe, Mr Allahmurodov's savings make him a big fish, albeit in a miserable pond.
Thomson Reuters and Bloomberg are the big fish in the professional-publishing pond, at least eight times larger than their nearest competitor.
Indeed, being a big fish in a small, manageable collegiate pond is often the best possible ticket for all but the most academically ambitious student.
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Thieves have netted themselves a fortune of fish after raiding a pond at a home in Omagh.
Every day, I went to the tearoom two doors to the south, with its carp pond in the garden and its shelves of trophies commemorating giant fish within.
Edison would go fishing in the middle of a workday at a nearby pond, and he would fish with a baitless hook.
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