Silver Hake: A great and possibly better white fish alternative to cod and haddock that lacks name recognition but is increasingly being used anonymously in restaurant fish and chips.
Research reveals that 7% of cod and haddock - the deep-fried staples of British fish and chips - actually turn out to be cheaper fish substituted to cut costs.
This allows for boats to fish if they are practising "cod avoidance measures", such as eliminator trawls, which allow effective fishing for haddock and whiting while eliminating cod from the catch.