But the most potent fiscal incentive is reducing marginal tax rates--i.e.

FORBES: Who Woulda Thunk

He assures them they will be able to finish out the fiscal year on the old incentive plan, earning their full commissions.

FORBES: All in the family

The fiscal wing of government has a huge incentive to move its economy away from barter.

ECONOMIST: Free exchange

Yet the incentive to expand geographically is obvious: Pretax earnings growth from international markets was 23% in fiscal 2010, compared with 7% for the core North American cleaning-products business.

FORBES: Magazine Article

In any case, progress in averting the fiscal cliff will depend on one side acknowledging the need for more tax revenue and the other side acknowledging the negative incentive effects of higher marginal tax rates.

FORBES: Lying With Words As Well As Statistics