But now Erbitux appears to have lost the advantage of being first to market.
In the early days of spreadsheets, VisiCalc and Lotus 123 were first to market.
No word yet on which will be the first to market in the U.S. with this feature.
ArcSight was not the first to market in what grew to be a very crowded security space.
It helped that his was one of the first to market when the iPhone 4 debuted in 2010.
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One analyst said that being first to market gave LG "bragging rights", but suggested demand would be limited.
"On the female front, we've got a chance to be first to market, " says CEO Carl Spana .
In reality, he added, Dell is usually first to market with the latest Intel processors, often months ahead of its competition.
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It was one of the first to market, but has recently been competing with outfits like IBM, Microsoft and Sun Microsystems.
As the New York Times article notes, Verizon was the first to market LTE in the United States in December 2010.
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Among other things, he notes that in fast-moving industries being first to market is a bigger benefit than software patent protections.
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"You can be the first to market and fail, " says Mr. Dobrev.
And in the tech world, being first to market matters a lot.
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It was the first to market a protease inhibitor for AIDS in the U.S., but competing medicines ended up dominating the U.S. market.
Intuit will be first to market with mobile payments that require no start-up or equipment costs, no long-term contracts and no monthly fees.
One analysis of 500 brands found that companies that were first to market were almost six times more likely to fail than competitors.
Even though Angry Birds was first to market and has experienced success in the consumer products space, no one is quite sure where this will all lead.
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Sony, as a total entertainment company encompassing movies and TV production, music, games and electronics, is uniquely positioned to be first to market in delivering 4K Ultra HD solutions.
Historically, Pfizer has been known to be superb at advancing compounds that, while not first to market, have proven to be very successful, both from a therapeutic and commercial standpoint.
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Microsoft may be first to market and have a head start in the gaming and PC markets, but the Leap is 100 times more accurate, according to statements by the company.
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What with being the first to market with an innovative product, and having that device become a generic verb a la Xerox, we would have thought the company's future looked bright.
The nation's largest telco has been stealthily working to promote its advanced mobile services, to pave the way for the next-generation iPhone and to be first to market with its own spectrum acquisition.
As we all know, HD DVD was first to market and had enjoyed a lead on Blu-ray ever since, but then things started to turn with the launch of the PlayStation 3.
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According to Hardware Zone, ASUS made this choice aiming to be the first to market with the next generation of Ion, but an Optimus version of the ASUS Eee PC 1201PN will be ready later this quarter.
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The plan: to be first to market.
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With regards to whether Toyota's setback could give GM an edge in the electric car game, Vice Chairman Bob Lutz said, "I think that our No. 1 competitor has some problems with their technology, and I do think that it very definitely opens a window of opportunity for us to be first to market with a genuine plug-in hybrid, " which sounds like fightin' words, if you ask us.
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What they represent is a low cost opportunity to apply new solutions in the market before anyone else, enabling first-to-market advantage and enjoying the ability to increase strategic revenue streams or reduce operating expenditures.
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Shipments for in-cell touch, which first came to market in 2009, didn't materialize in 2010.
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The K900 will be the first product to market based on the Atom processor Z2580.
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And then also, the predictive managers, oftentimes they may be first to a market.
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