The problem, you see, is that Google still refuses to change its algorithm to assure that all search results appear first.

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In fact, Ask's focus on answers isn't its first attempt to gain a competitive advantage against Google by methods other than improving its search algorithm.

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By the time Sun founder and angel investor Andy Bechtolsheim wrote Google its first outsider check for equity in August, 1998, Page and Brin had already proved the efficacy of their new search algorithm.

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