He said his firm would put in place an "attractive" fare structure, including a 15% reduction in standard tickets and new categories of fares, including a new class between standard and first.
On its website, Virgin Trains warns travellers they will be charged an excess or penalty fare if they board a train without a ticket or attempt to change from standard to first class without a first class ticket.
First Great Western (FGW) announced on Tuesday it is cutting some announcements including one which tells passengers they cannot smoke, the location of standard and first class seating and 'mind the gap' at stations (where there is no gap).
George Osborne was forced to pay for an upgrade after sitting in a first-class train carriage with a standard-class ticket.
S. has set the standard in first-class rafting, sea kayaking and multi-sport vacations, with destinations and unparalleled experiences on over 35 rivers and coastlines of the world since 1969.
In becoming the first Nobel-class economist to advocate the gold standard it suggests that his greatest contribution to human flourishing may lie ahead.
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Power outlets for personal devices ought to become standard on all passenger seats, say experts, not just in first class.
Myriad features come standard, with even more on the options list, including a first-class Meridian audio system and all the latest high-tech safety systems.
Even ministers were seen travelling standard class with the rest of us - although they occasionally found themselves upgraded courtesy of First Great Western between Wales and London.
Or when Virgin Atlantic set a new standard in air travel, offering manicures, massages and limo rides to the airport for first-class passengers and giving economy travelers seat-back entertainment systems with a choice of movies and videogames.
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