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Or when Virgin Atlantic set a new standard in air travel, offering manicures, massages and limo rides to the airport for first-class passengers and giving economy travelers seat-back entertainment systems with a choice of movies and videogames.
FORBES: Red Baron
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You can't beat the Trump-like amenities, either: things like car service to the airport for business and first-class passengers and free alcohol.
FORBES: Even during wartime, a Middle Eastern airline thrived.
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He says CEOs, financiers and Hollywood types are among those who will pay for first class for the onboard experience and the privileges of airport services reserved for them.
CNN: First-class vs. business: Is it worth the extra cost?
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The premium-class daily service follows the first OpenSkies service which started between Orly airport in Paris and New York last month.
BBC: European airlines see shares fall