Today, Tim Cook made his first major apology as the CEO of Apple.
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Perry described the second, where players got to control Neo and act out the famous scenes from the film, as an apology for the first.
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Arrington had defended Sandusky when the allegations first surfaced, but offered his apology in Tuesday's article.
This is not the first time he has resorted to apology as the means of getting out of a scrape.
Details of the apology are revealed for the first time in a special two-part edition of BBC Northern Ireland's Spotlight programme, on the changing fortunes of West Belfast man Paul Hill, to be broadcast on 6 and 13 June.
Welsh assembly First Minister Rhodri Morgan has welcomed the proposed apology, describing it as a very good step.
LaPierre at first defended the letter then offered a qualified apology.
Cameron's apology on behalf of the government was the first offered to those whose lives were devastated by the Hillsborough disaster.
First, the outrage prompted CEO Kevin Systrom to issue an apology and a clarification, and now the company is just ditching the whole thing, it said in a blog post today.
An apology to all of your subscribers for publishing the article in the first place would be more appropriate than claiming a technical difficulty presents this article from being accessed anymore.
This is first time Mr Garcia has responded directly and he says he will not accept an apology.
Mr Rudd is making sure the apology is heard far and wide: he has listed it as the first item of business in Parliament's new session in Canberra.
Steve Jobs' apology style was egocentric, at least insofar as it was a personal expression comfortably centered in the first person.
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Kaiser owes all Latinos a symbolic apology, and he can express that by showing that he understands what Sanchez was upset about in the first place and proving that he is committed to addressing this disgraceful pattern of omission.
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