The organisation says its mission is to provide first aid and medical support services, caring services in support of community needs and education, training and personal development.

BBC: Ambulance charity asks for help

Local people tried to give him first aid and called the emergency services but he was pronounced dead on arrival at the Royal Liverpool University Hospital.

BBC: Craig Eaton

Traffic Sgt John Tostevin praised the efforts of members of the public who gave first aid to the cyclist before the emergency services arrived.

BBC: Cyclist David Allison dies in Guernsey road crash

In the long term, the fire service said it could also sell services such as health and safety advice and first aid training.

BBC: Shropshire Fire and Rescue to launch new company