After voting to secede, the leaders of south Sudan must ride on the international goodwill to lay a firm foundation for the development of their country.

BBC: Press wary of challenges after south Sudan vote

She said she hoped the firm would respect the decision and "not lose local goodwill by lodging an appeal".

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So even though goodwill is a fictitious asset, and does not affect the firm's cash profits, it has a negative effect on the books.

ECONOMIST: Financial misstatements

Nevertheless, Lennon is widely regarded as a favourite Celtic son and will be afforded an ocean of goodwill by supporters desperate to wrest the league title back from their Old Firm rivals.

BBC: Lennon takes Celtic centre stage

He integrated goodwill fundraising with the launch of an online video client at Crayon, the social media strategy firm where he worked at the time.

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