Morgan Chase and Deutsche Bank are spearheading the name-scrubbing exercise, keen to show that the new market is built on firm foundations.

ECONOMIST: Credit derivatives

But once inside the building, it's still far from clear that newspaper journalism is built on firm foundations until it finds a new business model.

BBC: Paper Tigers

Plaid must renew, rebuild, take its time to lay firm foundations.

BBC: Plaid Cymru conference: TV megastars and TV licences

She said allergy care had "firm foundations" with more than 90 allergy clinics operating in England and more money was being made available to increase specialist allergy training posts to build on that.

BBC: NEWS | Health | Allergy epidemic gets 'poor care'

As part of its mid-term strategic initiatives announced in April 2012, Sony identified resource optimization as one of the key initiatives for transforming its electronics business and Sony has since been progressively implementing various structural reform measures to optimize costs, streamline its overall organization, accelerate decision-making processes and establish firm foundations for sustainable future growth.

ENGADGET: Sony restructuring in Japan: camera lens plant to close with loss of 2,000 jobs